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Tools for Security and Compliance ApexSQL Security and Compliance Toolkit for SQL Server
Tools for DBAs and Operations Engineers ApexSQL Operations Toolkit for SQL Server
Tools for SQL Server Professionals ApexSQL Fundamentals Toolkit for SQL Server
Tools for Developers and DevOps Engineers ApexSQL DevOps Toolkit for SQL Server
Tools for MySQL Professionals ApexSQL Fundamentals Toolkit for MySQL Server
Spotlight Cloud hosted SQL Server monitoring and diagnostics
LiteSpeed High-speed SQL Server backup, compression and restore

Working naked

A freedom based company value statement

If I could sum our values into one word it would be freedom. Freedom to work when and where we please, to solve problems with wide parameters and few restrictions or limitations. But we also have the freedom from "bosses" to think, lead, grow, serve, share and deliver – unencumbered by restraints real or imagined. These freedoms allow us to reach our full potential and get closer to our customers and community

These freedoms and how we live up to them measure the value of our personal contribution

Brian Lockwood
(Former) CEO at ApexSQL

Everyone thinks: Intelligent, intellectually curious, logical, and systematic

We are all knowledge workers. Our primary tool is our brain and the power of our thought drives our actions and produces results. Don’t look to “bosses” to think for you; think for yourself; think outside of the box to achieve the best results. Think critically, objectively and with full information before you answer, act or deliver. Lack of thinking blinds us to obvious problems. Critical thought allows us to bake elegance and simplicity into everything we do

Everyone leads: Proactive, assertive, principled, and confident

We are all leaders of the company, of our team, of ourselves and of our tasks. Proactively identify problems and solve them. Don’t ask questions but make recommendations. Perform duties with minimal supervision. Don’t just worry about issues or ignore them, but express your concern through direct action. Ensure you are aligned with goals of the company and your team at all times and your actions promote tangible and measurable progress towards those goals

Everyone grows: Intellectually curious, ambitious, energetic, and motivated

Professional development is a cornerstone to our success. Constantly work to increase your knowledge, skills and efficiency. Don’t wait to be told to learn or grow; make it a daily habit. Don’t seek to learn by asking questions. Become an expert in your competency and share with others; add value to our processes and organization via actionable, well researched, and informed recommendations

Everyone serves: Proactive, informed, constructive, and focused

Recognize that empathy and a desire to serve are the foundations for a stellar customer experience. Proactively engage your customers to seek their feedback, take personal ownership of their issues and dedicate yourself to making sure it is resolved. Treat everyone as a customer, internal or external, and make responsiveness part of your personal brand. Build effective working relationships with a focus on being positive, informative, actionable, and helpful. Prioritize team success over personal achievement

Everyone shares: Outgoing, communicative, engaging, enthusiastic, and helpful

Communicate widely and effectively to the team, customers and community; educate your customers, peers and product owners. Volunteer self-criticism for failures proactively and be thankful for feedback, positive or negative. Mentor, advise and help others as they seek to grow and develop. Project value beyond your personal contribution by empowering others with your knowledge and experience

Everyone strives: Productive, focused, driven, and motivated

Focus on results. Expend the effort required to meet deadlines under pressure or at least go down with a fight; use time efficiently and demonstrate strong and consistent productivity; prioritize effectively to goals aligned with stakeholders; identify risks early and work to overcome roadblocks vs making excuses. Single task with a focus on daily deliverables, completed thoroughly to a high level of quality. Set expectations realistically and expend the effort required to meet them

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